Secret cinema ran for many years under the radar. Their shows were brilliant, and I got a chance to do prep work on their Romeo and Juliet experience at a studio. The original team mentioned that things were changing to focus more on commericalising, and that their last (original team) show would be blade runner again. It was a really incredible experience , but now I see what they were talking about. It’s weird because secret cinema has already done star wars, licenced. The fact that they are re-booting as it were, makes me think Disney are fuelling the commercial potential, which is a shame. The people who used to work there appeared to be really passionate about immersion, experience and craftsmanship.